This study aims to investigate the impact of the marketing mix elements (MME) within the banking industry and how this leads to the forming of mental images (FMI) for Islamic Jordanian banks (IJB). To achieve the objectives of this study, a descriptive analytical approach had been used, through the design of a questionnaire which was distributed to a study sample which consisted of 500 members of the IJB. The study results indicated that there is a statistically significant effect of the total elements of the marketing mix in forming mental image for Islamic Jordanian banks. The study recommended that there is a need for Islamic Jordanian banks to take be vigilant regarding the pricing of Islamic banking services, and encourages the establishment of new branches.