The impact of new product introductions on the market value of firms
Although many mechanisms exist for the evaluation of new products, none have specifically
examined the role that financial markets can play in measuring the impact of new products
on firms. Using traditional event-study methodology, the present research provides a
financial market-based analysis of the impact of new product introductions on the market
value of firms.
examined the role that financial markets can play in measuring the impact of new products
on firms. Using traditional event-study methodology, the present research provides a
financial market-based analysis of the impact of new product introductions on the market
value of firms.
[引用][C] The impact of new product introductions on the market value of firms
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