… impact of public opinion on public policy, asking: (1) how much impact it has; (2) how much
the impact … ; (3) to what extent the impact of public opinion may be negated by interest groups, …

… In our research papers and articles about the impact of new technologies on public
relations in previous years, we have reported findings that clearly indicated public relations …

… While studies have explored the use of social media in public relations, most research …
public relations by exploring the perceptions of top corporate communication and public relations …

… Donations can serve as public relations gestures to help to cultivate a positive, socially
responsible image in the eyes of the consuming and judging (and potentially protesting) public. …

… In our research papers and articles about the impact of new technologies on public
relations in previous years, we have reported findings that clearly indicated public relations …

… The literature and the results of the two studies presented in this chapter indicate that
Internet technology is having a significant impact on public relations. Overall, the findings of the …

… about the rationale for public relations-the definition of … of public relations. One underpinning
assumption in this section is that corporations tend to be bad and engage in public relations …

… We have used institutional and individual abnormal trading volumes to measure the investor
reaction to public news releases. In this section we investigate the impact of good, neutral, …

… This article proposes that when analysed simultaneously, some public service … public
sector employees, this article explores the relationship between the various dimensions of public …

… respond to the public. At the heart of this work is the hypothesis that public opinion has a
substantial impact on public policy, and a set of proposed explanations for this responsiveness. …