This article deals with the problem of the forming an imperative of Sustainable Development. The content and ideological potential of the idea of Sustainable Development are analyzed. The necessity of introducing informational and educational policies in the course of implementation of the principles of Sustainable Development is substantiated. The main disadvantages and problems of the system of higher education in Ukraine are considered in light of the of the idea of Sustainable Development. It has been proven that the content of the concept "ecological" significantly expands the context of expediency in implementing the strategy of Sustainable Development.