The contribution deals with the corporate identity and its parts in water Transportation Company. Water transport will play an important role in future of transportation, so there is a great place for formation new enterprises. Each organization has its own identity, which is less or more unique. The corporate identity is strategically arranged idea based on corporate philosophy, corporate vision and long- term business target. It must be confirmed by the company's behaviour and its internal and external communication. Corporate social responsibility is an important aspect of the corporate identity. Each deliberately responsible enterprise also automatically builds its own positively perceived identity.