… international marketing educators, we need to ensure that our students understand the
strategic importance of the Internet; … are familiar with the wealth of international marketing-related …

… bellwether market, China’s response to the Internet augurs … predict that the European market
will fully open only when the … Internet usage and allowing the number of users to reach the …

… internet infrastructure is available. However, the discussion of the internet’s role in international
marketing in this article takes a broader view, to include all markets of potential interest to …

… – The study utilizes an integrative review of the extant literature. Findings – The study identifies
the role of the internet … In considering these aspects of the internet within IM, the necessity …

… The main purpose of this paper is to provide a clearer understanding about the approaches
to international markets using the Internet, and understanding the marketing decisions and …

… the approach to the study of the Internet and ICT in the context of IM more broadly. Most of
the work related to the Internet … , as “what determines the international success and failure of …

… strategies without making some modifications to be appropriate to the … the effect of international
Internet marketing (IIM) on the marketing mix and explains the need for a new marketing …

… theoretical applications of the Internet to international marketing and surprisingly … international
marketing scholars to further our collective understanding of it, the collapse of the Internet …

… process of Internationalization, a firm's incremental commitment to international markets
is a good metaphor for a firm's gradual and commitment to internet enabled commerce – the …

… To better understand the role of the Internet in international marketing strategy, we first need
to examine the purpose for which companies use the Internet in the international marketing …