Five-hundred and forty-one language learning startups, attracting 2,660 investors (as of June 1, 2017) and valued at an average $3.7 m per company, appear on the venture capital crowd funding site AngelList (AngelList, nd), proving the industry’s momentum. Perusing these startups’ slogans, a selection of which are presented in Table 10.1, reveals pitches aimed at disrupting the language learning industry by making it more effective and affordable, just as companies like Uber and Airbnb have famously disrupted the transportation and hospitality industries. Leveraging vast amounts of data, Uber and Airbnb have implemented a sharing economy model, in which peers connected by the internet directly provide services to each other. As a result, consumers have more information, options, and overall power over their purchasing experience, whereas traditional transportation and hospitality companies lose profits and often struggle to remain in business. However, language learning is dependent on complexly interrelated skills and situated interactions with more capable users, and, thus, the language learning industry may prove more difficult to disrupt than hotel and travel bookings.