Objective: We explored how sugar‐sweetened beverages are marketed to Australian young
people through sugar‐sweetened beverage brand Facebook pages. Methods: We
undertook a content analysis of Facebook posts made by six of the most popular sugar‐
sweetened beverage Facebook pages in Australia. Data were collected for a six‐month
period and were quantitatively analysed for descriptive data and explicit marketing
techniques and then thematically analysed for implicit marketing messages. Results: There …