Prevalence of cooperation within groups of selfish individuals is puzzling in that it contradicts with the basic premise of natural selection. Grasping the force that fosters and sustains cooperative behaviors is thus of central importance for the understandings of how companies develop and how societies thrive. In this paper, by means of evolutionary game theory, we refresh the strategy updating rule to be matched with a more realistic scenario where individuals choose someone excellent as the role model and improve themselves continuously to narrow the gap. Under the force of role model, individuals adjust their instantaneous strategy with the increment δ in the next continuous M time steps. And a new role model needs to be selected unless its payoff is more than the focal player’s. The computer simulation results illustrate that the self-improvement driven by role model facilitate group cooperation significantly, and the slow but persistent self-improvement performs better. Therefore, in order to achieve higher enterprise performance and build a more harmonious society, managers and government officials should spare no effort to encourage people to keep improving themselves to keep up with their role models.