With the advancement of new technologies, industries are developing rapidly. Among them, the fashion industry is a vast area that involves the production of raw materials, the production of fashion goods by designers, and retail sales. One of the most contributed technologies used in industry is Augmented reality. The use of new technologies can address the limitations of traditional fashion experience and enhance user experience. Undertaking a comparative thematic analysis of AR research in the fashion industry, this paper considers how AR applications evolve to enhance designer skills and knowledge throughout the past decades and the customization of clothes by users themselves to make a satisfactory and comfortable product. Secondly, the paper considers the enhancement of customer experience by analyzing how clothing retail has progressed with the adoption of AR applications. Finally, we have concluded the review paper by addressing the future research ideas. The results of the review show that possible improvements can be done for fashion designing and enhancing customer experience using AR and hybrid technologies.