Indonesia has witnessed the proliferation of thrift culture. While it used to be for the
consumption of the urban poor, thrift clothing has been gentrified into the practice of the
younger generation, presumably doing such practice for the sake of environmental
consciousness. The emergence of thrift fashion is also widespread by online thrift shops on
Instagram, Facebook, and other social networking platforms, often selling thrift fashion as'
trendy'fashion. This paper investigates how the Indonesian youth make sense of the thrifting …