Public acceptability of automated vehicles (AVs) is critical to gauge in order to understand
the factors that are likely to encourage drivers to utilise the technology and realise its
predicted safety and other benefits. Willingness to pay (WTP) is a particularly important facet
of acceptability as AVs will only penetrate the market in so much as people are willing to
purchase it. However, there currently exists a lack of research that has examined how
attitudes and opinions towards AVs may impact WTP for the technology. Therefore, the aim …