Artificial neural networks (ANN) have been widely used in the field of data classification. Normally, training of neural network is applied with the traditional back propagation technique. As, this approach has various drawbacks, training of neural network is done with Particle Swarm Optimization (PSO). PSO has been widely used to solve the diverse kind of optimization problems. Population initialization performs a significant role in meta-heuristic algorithms. This paper describes a new initialization population approach Log Logistic termed as PSOLL-NN to create the initialization of the swarm. The proposed algorithm has been tested for weight optimization of feed forward neural network; and compared with back propagation Algorithm (BPA), standard PSO (PSO-NN), PSO initialized with Halton Sequence (PSOH-NN), Torus sequence (PSOT-NN) and Sobol sequence (PSOS-NN). The experimental results show that the proposed technique performed exceptionally better than the other traditional techniques. Moreover, the outcome of our work presents a foresight that how the proposed initialization technique can be used as an efficient alternative to standard training approaches for the data classification problems.