… of message content uncertainty in prerelease advertising on … that using uncertain content
in prerelease advertising is more … uncertain message content aligns well with the uncertainty …

… prerelease advertising adjustment in response to customer and investor sentiment. The
combined … product level to ascertain how different prerelease advertising adjustment schemes (in …

… In short, managerial prerelease advertising responsiveness … and investor sentiments (via
prerelease advertising) on the PSL. … to adjust prerelease digital and traditional advertising for a …

… Figure 2 describes the causal relationship between prerelease advertising and opening box
… data over the posterior of β to account for uncertainty in β when forming predictions about y f …

… While this strategy might help minimize quality uncertainty, … that pre-release information
consistency–regardless of ad content–leads to higher product adoption. While recent advertising …

… types of uncertain tactics: assortment (uncertainty relates to … the firm), promotional (uncertainty
is instilled in a promotional … it to teaser ads, pre-announcements, and uncertain rewards. …

… In contrast, we are uncertain of the direction of the relationship between prelaunch advertising
and movie quality. Before a movie is released, consumers remain uninformed about the …

… Kantara Prequal, a sense of anticipation and uncertainty lingers in the minds on their journey
to … The journey ahead is uncertain, but one thing remains clear – the prerelease success of …

… postrelease advertising (1-SPR ) and pre-release advertising. … share of advertising after
release and prerelease advertising. … negative relationship between high advertising and the post-…

… The literature argues that the uncertainty of product adoption is reduced over the lifespan of
a franchise and directly cannibalises advertising effects (Hennig-Thurau and Houston, 2019)…