This article argues for the need to strengthen the dialogue between linguistics and literary
criticism to enhance existing accounts of irony in both camps. The analytical categories
arising from this work allow for a more systematic study of the ins-and-outs of ironic
discourse. Our proposal starts from the cognitive-linguistic view of irony, based on the
activation of an echoed and an observable scenario, which are mutually exclusive. The
clash between them gives rise to an attitudinal element. To this analysis, our proposal adds …

… Our proposal starts from the cognitive-linguistic view of irony as … everyday language
phenomenon and we can find ironic elitism in non-literary contexts … If we return to the
German bookstore example, the bookseller’s remark might have been …