Using MTurk to distribute a survey or experiment: Methodological considerations
NC Hunt, AM Scheetz - Journal of Information Systems, 2019 - publications.aaahq.org
ABSTRACT Amazon Mechanical Turk (MTurk) is a powerful tool that is more commonly
being used to recruit behavioral research participants for accounting research. This
manuscript provides practical and technical knowledge learned from firsthand experience to
help researchers collect high-quality, defendable data for research purposes. We highlight
two issues of particular importance when using MTurk:(1) accessing qualified participants,
and (2) validating collected data. To address these issues, we discuss alternative methods …
being used to recruit behavioral research participants for accounting research. This
manuscript provides practical and technical knowledge learned from firsthand experience to
help researchers collect high-quality, defendable data for research purposes. We highlight
two issues of particular importance when using MTurk:(1) accessing qualified participants,
and (2) validating collected data. To address these issues, we discuss alternative methods …
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