Using a text mining approach to hear voices of customers from social media toward the fast-food restaurant industry

WK Chen, D Riantama, LS Chen - Sustainability, 2020 - mdpi.com
… and propose a new data collection method to reduce interpersonal contact, … method, this
study uses text comments from social media websites as our experimental data. A text mining

[PDF][PDF] Using a Text Mining Approach to Hear Voices of Customers from Social Media toward the Fast-Food Restaurant Industry. Sustainability 2021, 13, 268

WK Chen, D Riantama, LS Chen - 2020 - academia.edu
… and propose a new data collection method to reduce interpersonal contact, … method, this
study uses text comments from social media websites as our experimental data. A text mining

What Do Twitter Users Think of Top Fast Food Brands?: Exploring Public Opinion Using a Sentiment Analysis Approach

C Allen - Big Data Marketing Strategies for Superior Customer …, 2023 - igi-global.com
mining techniques using text mining and sentiment analysis. … billion in 2021 and projections
of growing towards a value of … In terms of social media, fast-food brands are currently active …

Customer engagement behaviours in a social media context revisited: using both the formative measurement model and text mining techniques

CI Ho, MC Chen, YW Shih - Journal of Marketing Management, 2022 - Taylor & Francis
… were suitable for fast food restaurant customers, face-to-face … customers loved the food and
had positive feelings towards … make an optimal use of maximising their brand’s positive voice. …

Social media positioning strategies employed by five selected fast-food brand in Ghana

JL Hill-Mends - 2022 - ir.uew.edu.gh
… that, social media can emotionally attach a consumer to a brand… for buyers’ intention toward
the selected “fast-food joints” … a method of collecting and generating data through a dialogue

A text mining and multidimensional sentiment analysis of online restaurant reviews

Q Gan, BH Ferns, Y Yu, L Jin - … of Quality Assurance in Hospitality & …, 2017 - Taylor & Francis
… How do consumers’ attitudes toward these attributes affect … encounter with customers; their
body language, tone of voice, … different expectations consumers set on fast-food restaurants, …

Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry

M Šerić, DG Praničević - Journal of Hospitality Marketing & …, 2018 - Taylor & Francis
consumer-generated online reviews on social media on satisfaction, trust, affective commitment,
and loyalty toward fast-food … in social networking sites and by establishing dialogue with …

The language of brands in social media: Using topic modeling on social media conversations to drive brand strategy

V Swaminathan, HA Schwartz… - Journal of Interactive …, 2022 - journals.sagepub.com
… a part of consumers’ everyday conversations on social media to a … Current research
Testing how text analysis of social media … (fast-food vs. chain restaurants) and foods (pizza vs. …

The use of topic modeling in mining customers' reviews

SF Eletter, KI AlQeisi, GA Elrefae - 2021 22nd International …, 2021 - ieeexplore.ieee.org
Customer feedback on social media is an important source … LDA is a generative probabilistic
model for text mining tasks. … reviews collected from the delivery services of three fast food

Extracting brand information from social networks: Integrating image, text, and social tagging data

J Klostermann, A Plumeyer, D Böger… - International Journal of …, 2018 - Elsevier
… , this article additionally infers what consumers actually think … cluster Fast food comprises
different kinds of fast food clusters (… In this context, a text mining approach that is based on the …