We are the fresh food people: The supermarket as a performance of happiness
E Paterson - Performance Paradigm, 2011 - performanceparadigm.net
Performance Paradigm, 2011•performanceparadigm.net
… If, as Bauman argues, affluent Western society ‘represents the world as a warehouse of
potential objects of consumption, and individual life as a perpetual search for bargains…’ (2008b:
21), is the supermarket an ultimate expression of our contemporary pursuit of happiness?
This paper will discuss how the Wondermart performance brings about reflection upon
current consumer habits and argues that the ways in which we are encouraged to consume,
far from promoting a ‘happy life’, actually limit our capacity for happiness. … Further, the …
potential objects of consumption, and individual life as a perpetual search for bargains…’ (2008b:
21), is the supermarket an ultimate expression of our contemporary pursuit of happiness?
This paper will discuss how the Wondermart performance brings about reflection upon
current consumer habits and argues that the ways in which we are encouraged to consume,
far from promoting a ‘happy life’, actually limit our capacity for happiness. … Further, the …
Abstract
The value most characteristic of the society of consumers, indeed its supreme value in relation to which all other values are called on to justify their worth, is a happy life… in short, an instant and perpetual happiness.(Bauman, 2007: 44)
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