What a load of rubbish! The efficacy of theory of planned behaviour and norm activation model in predicting visitors' binning behaviour in national parks

K Esfandiar, R Dowling, J Pearce, E Goh - Journal of Hospitality and …, 2021 - Elsevier
A specific concern for many park managers is the generation of waste by visitors. One way to
combat this issue in national parks is to encourage visitors to put their litter in a bin. This
study investigates binning behaviour, as a type of pro-environmental behaviour, of visitors to
Yanchep National Park, Australia. Using structural equation modelling, this study tested an
integrated structural model combining the theory of planned behaviour and the norm-
activation model with data from 219 visitors to this park. The study tried to move away from …
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