This article examines the reasons why Euromaidan, unlike the Orange revolution, has not set an example that others in the former post-Soviet space want to follow. Although demands raised by protesters in Kiev resonated well with grievances held by people across post-Soviet states, Euromaidan did not spill over the borders. It lacked an appeal of an easily transferable peaceful model. Moreover, opposition activists’ room for action was severely circumscribed by the institutional constraints and unfriendly discursive environments in which they have to operate.