Women at a music festival: Biological sex defining motivation and behavioral intentions

R Croes, SH Lee - Event Management, 2015 - ingentaconnect.com
This study aims to assess whether biological sex impacts motivation and experience at a
music festival in Curacao and is premised on different consumption behavior induced by
biological sex. Differences in motivations and behavioral intentions based on biological sex
were observed. The study further revealed that biological sex plays an important role in
framing the experience and behavior intentions of the female segment. This finding is
relevant as females are becoming an important mainstream at music festivals and travel and …

[PDF][PDF] Women at a Music Festival: Biological Sex Defining Motivation and Behavioral Intentions

SH Lee - 2015 - thescholarship.ecu.edu
This study aims to assess whether biological sex impacts motivation and experience at a
music festival in Curacao and is premised on different consumption behavior induced by
biological sex. Differences in motivations and behavioral intentions based on biological sex
were observed. The study further revealed that biological sex plays an important role in
framing the experience and behavior intentions of the female segment. This finding is
relevant as females are becoming an important mainstream at music festivals and travel and …
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