Introduction The underrepresentation of women in leadership positions across the major professional sports leagues has repeatedly been confirmed by the Institute for Diversity and Ethics in Sport (TIDES) Racial and Gender Report Card (Lapchick & Guiao, 2017). While it appears that women have made progress regarding career pursuit in entry level and middle management roles, it is evident that barriers remain. The sales profession is an area where women in the US have experienced advancements in regard to employment as they now account for roughly 39% of the sales workforce (Hisaka, 2014). Studies repeatedly show that gender diversity across sales departments leads to higher profit margins and better customer retention (Voria, 2018). For entry level sport practitioners, ticket sales continues to be a gateway into the sport industry, as well as a fast track for advancement. As a growing number of women pursue careers in sales-focused positions across the sport industry, further exploration of their experiences is warranted.