Young adult tourists' intentions to visit rural community-based homestays
Purpose This study aims to investigate the factors affecting the intention to visit community-
based homestays among young adults in a developing country during the pandemic by
incorporating the mediation effect of perceived values and moderation effects of safety and
health concerns.
based homestays among young adults in a developing country during the pandemic by
incorporating the mediation effect of perceived values and moderation effects of safety and
health concerns.
Abstract
Purpose
This study aims to investigate the factors affecting the intention to visit community-based homestays among young adults in a developing country during the pandemic by incorporating the mediation effect of perceived values and moderation effects of safety and health concerns.
Emerald Insight