… Consumer engagement is a complex phenomenon and … regarding the motivational drivers
of consumer engagement … , and manage consumers’ distinctive cognitive and affective states …

… cohorts to clarify consumer behaviors and … ’ motivation towards a destination, this study
helps to expand the inadequate literature on the effect of cognitive and affective motivational …

… His research focuses on affective and motivational influences on consumer behavior, but
he is … His research interests include consumer goals and motivation, judgment and decision-…

… The NFC, which indicates the individual difference related to motivation to process …
interest in how consumers resolve moral dilemmas; they may want to influence how consumers …

… , formalized as the Consumer Motivation Scale (CMS), was developed and validated across
three studies. The present research demonstrates that consumer motivation is indeed multi-…

… the consumer, device, and product. We conclude that online purchasing and payment systems
that boost consumers’ motivation to buy and prevent or attenuate negative affective states …

… sport service where the goal-directed emotions have a determinant prevalence, this research
analyzes the moderating effect of these motivations on the cognitive-affective relationships. …

… which elicit cognitive and affective motivations simultaneously. This … associations, and other
interest groups initially hailed … depends on consumer purchase motivations, this research …

… The author certifies that he has no affiliations with or involvement in any organization or
entity with any financial interest, or non-financial interest in the subject matter, or materials …

… Affect taxonomies in consumer research Researchers with a primary interest in affective …
theoretical interest, in this chapter we focus on the affect-to-motivation direction because the …