… between market orientation, organizational learning, … adopting market orientation and improving
the organizational learning … between market orientation and organizational learning, and …

… Research on market orientation and organizational learning … in current models of market
orientation because none of the … pertain to innovation in market orientation research. Some of …

… market orientation and organizational learning and, in particular, the former's contribution to
the generation of double-loop learning… RBV, consider market orientation a resource capable …

… in terms of their degreeof market orientation. As contrasted with low market orientation firms,
… by high levels of market orientation perceived greater organizational learning capability with …

… There are three important variables that this paper focuses on Market Orientation (MO),
Organizational Learning (OL), and Market Conditions (MCs). MO ‘sets the tone and determines …

… of market orientation and organizational learning to adopt innovative behavior. Market
orientation needs … All developed countries and mature economies implement market orientation. …

… degree to which market orientation and learning orientation influence organizational
performance, … -based organizational learning. He has publications in the Journal of the Academy …

… from an organizational learning perspective. H1 and H2 assert the roles of innovation
type. Next, the article reviews market orientation and its role in organizational learning and …

Purpose: this paper aims to examine the mediating effect of absorptive capacity on the the
relation between two construct: learning orientation (LO) and market orientation (MO) and …

… organizational learning. Furthermore, we argue that implementing market orientation is a
learning … Review of literature shows that empirical studies on organizational learning have …