The synergistic effect of market orientation and learning orientation on organizational performance

WE Baker, JM Sinkula - Journal of the academy of marketing science, 1999 - Springer
… lead an organization astray if a strong market orientation is … between market orientation
and learning orientation and … organization's learning orientation, the less it relies solely on …

The diffusion of market orientation throughout the organization: A social learning theory perspective

SK Lam, F Kraus, M Ahearne - Journal of marketing, 2010 - journals.sagepub.com
… This study examines the diffusion of market orientation (MO) as a social learning process
to acquire and transfer individual-level MO. Central to the diffusion are important work-group …

The effect of market orientation, innovation, organizational learning and entrepreneurship on firm performance

IM Narsa, P BASUKI, MC Hons - Journal of …, 2019 - repository.unair.ac.id
… using market orientation, innovation, organizational learning … (1) Market orientation, innovation,
organizational learning, and … that exists in the organization as a competition culture. (2) …

Internal market orientation, market capabilities and learning orientation

SR Fang, E Chang, CC Ou, CH Chou - European journal of marketing, 2014 - emerald.com
market orientation facilitates the development of external market capabilities, before influencing
organizational performance, and to investigate whether learning orientation strengthens …

Market orientation, organizational learning, innovation and performance: Keys to the sustainability of non-profits

S Fonseca, A Baptista - European Scientific Journal, 2013 - repositorio.ipv.pt
market orientation, or as an antecedent of market orientation (… variable between market
orientation and performance. We … concepts of market orientation and organizational learning can …

Innovation culture in SMEs: The importance of organizational culture, organizational learning and market orientation

H Abdul-Halim, NH Ahmad, A Geare… - Entrepreneurship …, 2019 - degruyter.com
… This study contributes to the entrepreneurship literature by proposing organizational culture,
market orientation and organizational learning as the determinants to innovation culture …

Corporate social capital, market orientation, organizational learning and service innovation performance: An empirical survey in the Pearl river delta of China

Z Jian, Y Zhou - Journal of Industrial Engineering and Management …, 2015 - econstor.eu
… The purpose of this paper intends to identify the impacts of corporate social capital, market
orientation and organizational learning on service innovation in the Pearl River Delta of China…

Congruence of market orientation and organizational learning: Performance perspective

F Ahmed, N Kitchlew, SU Bajwa… - Pakistan Journal of …, 2018 - econstor.eu
… between market orientation, organizational learning and organizational performance. The
… Results indicate that both market orientation and organizational learning significantly affect …

[PDF][PDF] The effect of market orientation toward organizational learning, innovation, competitive advantage, and corporate performance

M Zainul, ES Astuti, Z Arifin… - Journal of Administrative …, 2016 - scholar.archive.org
This study aims to examine the effect of market orientation toward organizational learning,
innovation, competitive advantage, and corporate performance in South Kalimantan. The …

Achieving sustainable competitive advantage through green entrepreneurial orientation and market orientation: The role of inter-organizational learning

AH Pratono, NK Darmasetiawan, A Yudiarso… - The Bottom …, 2019 - emerald.com
… -organizational learning contributes in transforming the green entrepreneurial orientation and
market orientationorientation, market orientation and sustainable competitive advantage. …