Purpose–The invention and use of mobile commerce (m-commerce) technology have
progressed in recent years. In small to medium-sized enterprises (SMEs), the decision to …

The current challenging environment may cause difficulties in the financial dimension of
firms and particularly for small–medium-sized enterprises (SMEs), which may lead to the …

This study attempts to identify specific resources and capabilities of tourist hotel by
developing an evaluation framework of marketing strategy on the grounds of the resource …

Extended enterprise networks, which are information networks comprising enterprises that
are mostly geographically dispersed but functionally integrated, are favorable to the creation …

This causal study empirically examines the impact of multidimensional Service Innovation
(SI) based on New Service Offering/product (NSO), new service process (NSP) and New …

Even though electronic service (e-service) quality has been analyzed to a great extent,
mobile service (m-service) quality still requires further investigation. The hierarchical and …

Purpose. Internet companies have played an important supporting role in China's economic
growth and social resource allocation in the advent of an exogenous shock: the coronavirus …

The aim of this study is to use fuzzy analytic hierarchy process (AHP) with an extent analysis
approach to develop a fuzzy evaluation model which prioritized the relative weights of m …

The modern competition is moving quickly toward incorporating cutting-edge technological
improvements to support Small and Medium Enterprises (SMEs) in enhancing their business …

Nowadays, online and television (TV) shopping platforms, such as the shopping platform
service, are becoming extremely popular. Despite these technological advances, there are …