Online impulsive buying behavior has drawn an increasing amount of attention from
researchers and marketers as well; however, little research has explored how cognitive …

Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …

Purpose Impulsive buyers are a dream segment for retailers and marketers. Stimulants in
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …

This study investigates the effects of consumers' impulsivity traits, option framing, product
type, and cash refund promotion on consumers' online impulse buying intention. This study …

Growth in online impulsive buying and digital advertising have drawn the attention of
researchers in developed countries, but it is still in its early stages, especially in China …

Impulse buying decisions are influenced by external stimuli, which give rise to internal
stimuli to encourage impulsive buying decisions. Previous research has revealed that …

As e-commerce transactions increase, impulsive purchases also significantly rise. Although
many studies on impulse purchasing behaviours have been conducted, limited studies …

Using a sample of 163 consumers, the study provided evidence that arousal and perceived
risk had effects on impulsive buying behavior. Perceived risk was negatively associated with …

Research offers some indication that the online customers' shopping experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

Purpose This study aims to investigate some determinants of impulse buying in online
shopping and then indicate the underlying mechanism regarding why consumers have the …