Conducting network marketing performance evaluation has great significance for
enterprises to fully understand their own situation and make optimal marketing decisions …

Network marketing is an important part of marketing strategy, which can not only improve the
performance of enterprises, but also enhance the brand recognition. Enterprises are …

In order to overcome the problems of long time-consuming evaluation results generation
processes, low accuracy of evaluation results, and poor self-adaptability existing in …

With the steady increase in the penetration rate of domestic e-commerce consumption and
the continuous upgrading of consumers' demand for logistics, China's express market has …

Digital economy and Internet celebrity economy flood into the clothing market, further
leading to the Matthew effect of clothing brands. However, developing local original clothing …

A multiple criteria managerial performance measurement model is generalized in this paper
for Taiwanese TV companies. The balanced scorecard (BSC), combination of both financial …

The research on network marketing performance evaluation, including evaluation indicator
system and methods, lies in the core status in marketing performance management system …

O2O is a new E-Commerce model, and has become an important strategy for the
development of enterprises, which can improve not only corporate performance, but also …

With the increasingly fierce market competition, the competition among enterprises has risen
to brand competition. The brand competitiveness is essentially a different advantage beyond …

Under the boom of market economy in China, marketing mix is being updated constantly to
facilitate the all-round development of various industries. To accurate evaluate the effect of …