ABSTRACT Marketing Mix (4P); composed of Product, Price, Promotion and Place; is a set
of tools that should be coherently designated to achieve a company's goals. In order to …

The first of two major functions of the enterprises is producing goods and services, and the
second is selling them. The relationship between production and consumption shows that …

To cope with consumer's behavioral change, the number of fast food has increased year by
years, from 260 stores in 1995 to more than 700 stores today, the growth is more than three …

Consumption and shopping patterns are subject to changes for a variety of product
categories. Shopping malls are becoming new places that consumers visit where the …

Under the boom of market economy in China, marketing mix is being updated constantly to
facilitate the all-round development of various industries. To accurate evaluate the effect of …

Network marketing is an important part of marketing strategy, which can not only improve the
performance of enterprises, but also enhance the brand recognition. Enterprises are …

In today's competitive and interrelated manufacturing environment, there many things that a
company should do to make it's Supply Chain Management success. Besides maintaining …

In today's increasingly competitive business world, selecting and evaluating the suppliers is
one of the most important activities of a company. In the Taiwanese TV industry, selecting …

Nowadays, strategic marketing management has become an accepted practice in the
strategic field. An increasing number of researchers consider marketing strategies for …

This Case Study was conducted on an e-commerce site, Nordhenbasic. This business is
one of the names of business startups engaged in custom specialists and sales of finished …