Research on Network Marketing Performance Evaluation Based on GIOWA Operator

W Xue, Y Pei, D Li - LISS 2014: Proceedings of 4th International …, 2015 - Springer
Network marketing is an important part of marketing strategy, which can not only improve the
performance of enterprises, but also enhance the brand recognition. Enterprises are …

Research on comprehensive evaluation of network marketing performance in O2O model-measuring by GIOWA operator

W Xue, Y Pei, D Li - … of Electronic Commerce in Organizations (JECO …, 2014 - igi-global.com
O2O is a new E-Commerce model, and has become an important strategy for the
development of enterprises, which can improve not only corporate performance, but also …

Research on performance evaluation index system and empirisiam of network marketing

Y Wan - 4th International Symposium on Social Science (ISSS …, 2018 - atlantis-press.com
Conducting network marketing performance evaluation has great significance for
enterprises to fully understand their own situation and make optimal marketing decisions …

[PDF][PDF] Research on Evaluation Indicator System and Methods of Food Network Marketing Performance

X Li, J Zhang - Advance Journal of Food Science & …, 2015 - pdfs.semanticscholar.org
The research on network marketing performance evaluation, including evaluation indicator
system and methods, lies in the core status in marketing performance management system …

Market network marketing performance evaluation in a smart city based on fuzzy algorithm

Q Xie - Journal of Testing and Evaluation, 2023 - asmedigitalcollection.asme.org
In order to overcome the problems of long time-consuming evaluation results generation
processes, low accuracy of evaluation results, and poor self-adaptability existing in …

[PDF][PDF] Research on Brand Performance Evaluation Index System of Local Original Clothing Brand Under E-commerce Environment

L Liu, L Zhang, J Yu - 2021 - webofproceedings.org
Digital economy and Internet celebrity economy flood into the clothing market, further
leading to the Matthew effect of clothing brands. However, developing local original clothing …

Analysis of Network Marketing Performance Evaluation System Based on BP Neural Network Clustering Algorithm

X Quan - 2023 International Conference on Integrated …, 2023 - ieeexplore.ieee.org
With the rapid development of Internet technology, corporate marketing has become an
essential way for the survival of companies in the market. Improving corporate marketing …

Analysis of influencing factors on performance evaluation of agricultural products network marketing based on AHM

H Jiang, F Wang - 2009 2nd International Conference on Power …, 2009 - ieeexplore.ieee.org
Agricultural products network marketing means fully introducing e-commerce systems into
the sale process of agricultural products, using information technologies to publish and …

[PDF][PDF] Determining The Weights Of Marketing Mix Components Using Analytic Network Process

Ş Sadıç - 2010 - academia.edu
ABSTRACT Marketing Mix (4P); composed of Product, Price, Promotion and Place; is a set
of tools that should be coherently designated to achieve a company's goals. In order to …

The Research on Internet Marketing Performance Evaluation of Commercial Banks

Z Luo, L Zhou, Q Ge - … International Conference on e-Education, e …, 2014 - atlantis-press.com
With the further development of the Internet marketing in many segments of society, its
performance evaluation has also become an important topic in the field of business and …