Abstract Supply Chain Management (SCM) not only helps in cutting costs, but also adds to
maintain and improve the quality of fruits and vegetables (F& V) marketed. In marketing …

In today's competitive marketplace the pressure on organizations to find new ways to shape
and deliver value to customer grows ever stronger. Gradually, in emerging economies as …

India is the second largest food producer in the world. Various high temperate Fruits and
Vegetables (F&V) are widely grown in Himalayas and Terai region of India. They are …

Fruits and Vegetables (F&V) is a very growing sector and constitutes around 90% of
horticultural produce in India. Production of horticultural crops in India has increased as …

As the Indian population is increasing, the demand for fresh fruits and vegetables is also
increasing. Owing to the perishable nature and very short shelf life, these items require …

Indian industries due to globalization facing lot of competition, in order to protect the
business interest, every industry is trying to improve their process it could make the cheaper …

The orthodoxy of supply chain management (SCM) emphasises competitive advantage
through increased operational efficiency and market responsiveness from production and …

The supply chain management (SCM) is the active management of supply chain activities to
maximise customer value and achieve a sustainable competitive advantage. Horticulture …

Objective (s) Indian agric-produce supply chains are characterized by strict regulations and
large number of intermediaries leading to number of inefficiencies, lower share for farmer in …

India is the world largest producer of many fruits and vegetables but there still exist huge
gap between per capita demand and supply due to enormous waste during post-harvest …