Purpose This study aims to investigate some determinants of impulse buying in online
shopping and then indicate the underlying mechanism regarding why consumers have the …

With the proliferation of e-commerce, a large part of online shopping is attributed to impulse
buying. Hence, there is a particular necessity to understand impulse buying in the online …

Purpose Impulsive buyers are a dream segment for retailers and marketers. Stimulants in
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …

Impulsive buying in online setting has become an epidemic as it represents a noteworthy
proportion of online shopping. Impulsive buying behaviors with upcoming avenues for future …

Purpose Though online impulsive buying emerged mostly in Western cultures, it has been
widely expanded as a key pattern among online customers in emerging markets …

This study investigates the effects of consumers' impulsivity traits, option framing, product
type, and cash refund promotion on consumers' online impulse buying intention. This study …

Research offers some indication that the online customers' shopping experience (OCSE)
can be a strong predictor of online impulsive buying behavior, but there is not much …

This study provides insights into online impulse buying behavior by exploring clear
endogenesis relationships among factors that influence such a behavior. Drawing upon …

Purpose Impulse buying has been the focus of attention in the marketing. With the rise of
online shopping, online impulse buying phenomenon becomes increasingly serious …

Impulsive buying behavior is crucial for understanding the psychological dynamics of
consumer purchasing in the online marketplace. Identifying antecedents and moderating …