The authors argue that for the cross-sectional multiattribute approach to choice modeling,
the multinomial logit is theoretically and empirically superior to the more commonly used …

All disaggregate multiattribute choice models contain the assumption that the population is
reasonably homogeneous with respect to the aggregate parameters estimated by the model …

The author discusses the use of the linear logit model in marketing research. A brief review
of the linear logit model focuses on model formulation, estimation, evaluation, and inference …

This report shows you how to use the multinomial logit model (Manski and McFadden, 1981;
Louviere and Woodworth, 1983) to investigate consumer's stated choices. The multinomial …

This paper surveys economic choice theory, stressing developments that permit use of data
from psychometric and conjoint experiments to produce market demand forecasts …

Multinomial logit models are used to model relationships between a polytomous response
variable and a set of regressor variables. The term “multinomial logit model” includes, in a …

This paper uses a statistical test developed by Horowitz and Louviere (1993) to compare the
parameters of several logit models estimated from different preference measures. This test …

The authors compare the application of two logit models for the analysis of qualitative
marketing data. A weighted least squares logit model is compared with a maximum …

Multinomial logit choice models based on latent class (LC) or HB methods are utilized in
marketing research today along with simulators which predict choices and market shares …

Since 1971, interest in the use of decompositional multiattribute preference models in
marketing has been increasing. The applications have varied in terms of the type of data …