Social media usage among organizations is growing tremendously. Organizations are now
building and maintaining social media public pages to improve their social network salience …

Purpose The purpose of this paper was to examine how small-and medium-sized hospitality
organisations engage with social media and how social media data are used by their …

This study investigates the antecedents and impact of social media usage in organizations.
This study uses the technology, organization, and environment framework and includes …

Due to the current debate on the positives and negatives of social media, most of the
organizations are in an unclear state regarding the adoption of social media. Therefore, the …

Social media is a growing phenomenon and have the biggest impact on organizations'
continual communication with customers and the public. It also plays increasingly important …

It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …

Organizational success largely depends on employees who are considered as one of the
most important assets of any organization because they are capable of creating value and …

Purpose–The purpose of this paper is to investigate the factors that influence Facebook
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …

Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …

Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the
world economy. Information technology plays a vital role in improving the productivity and …