Accurate sales projections are of vital importance to the profitability and long‐term survival of
high‐tech companies. This is especially true in the growth stage of product innovation …

Forecasting sales accurately for a new product is difficult and complex due to non-
availability of past data. However, such forecast information is crucial for successful …

Accurate market forecasting can be invaluable to marketing professionals trying to
commercialize a new product or service. But what forecasting techniques are associated …

Managers in technology product markets require sales response models that provide
substantive insights into the effects of marketing activities as well as reliable sales forecasts …

There has been a lot of interest in diffusion models as a basis for prelaunch estimates of the
sales of new products, and indeed there have been several models developed that have …

A firm's ability to compete in new product markets is vital to its profitability and long‐term
survival. Therefore, it is important to understand the development and growth of these …

This article shows that new product sales follow a wide variety of diffusion patterns.
However, some new products may exhibit diffusions that are characteristic of a particular …

Managers predict the sales of new entertainment products prior to their release using
comparables, such as similar books from the same author or movies with the same actors. In …

Managers dealing with new products need to forecast sales growth, especially the time at
which the sales would reach the peak, known as the peak sales time (T*). In most cases …

Market forecasting is invaluable to marketing professionals especially when trying to
commercialize a new product or service. Accurate foreseeing helps managers develop …