Travellers are now spoilt by choice of available holiday destinations. In today's crowded
tourism market place, destination competitiveness demands an effective marketing …

Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …

This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

Destination marketing organisations (DMOs) have long been structured and their strategies
influenced by traditional distribution processes and passive customers. Now things have …

A main function of destination‐management organisations (DMOs) is that of being
responsible for marketing their destinations. Many destinations involve stakeholders of …

Tourism destination marketing is now widely recognized as an essential component in the
management of destinations. In harmony with the general marketing literature, which …

Destination Management Organisations (DMOs) are under increasing pressure to
demonstrate cost-effectiveness and evidence the additional value which accrues from their …

Most tourism activities take place at a destination, and destination serves as a fundamental
unit of analysis in any modelling of the tourism system. However, destination marketing and …

The breadth, diversity and depth of the mater ial covered in the earlier chapters of this book
demonstrate that the marketing and management of destinations, both in a practitioner and …