Mathematical models are often used to describe the sales and adoption patterns of products
in the years following their launch and one of the most popular of these models is the Bass …

For successful business planning it is essential for a company to quantify its products' future
sales volumes. In this article we present first results on forecasting the diffusion of products …

Forecasting sales accurately for a new product is difficult and complex due to non-
availability of past data. However, such forecast information is crucial for successful …

Bass [1] has developed a model of first-purchaser activity which seems to portray accurately
the growth patterns for a large number of new products, such as durables, in which repeat …

This study develops a simple method for forecasting consumer trial for national product
launches. The number of consumers who try a brand in its first year on the market is …

Sales forecasting is central to the operations of most companies. Especially important is the
forecasting of new product sales, because these forecasts guide many decisions that …

This is a case study of a closely managed product. Its purpose is to determine whether time‐
series methods can be appropriate for business planning. By appropriate, we mean two …

A method for obtaining early forecasts for the sales of new durable products based on
Hierarchical Bayes procedures is presented. The Bass model is implemented within this …

The forecast of a new product can be made by establishing overall potential sales of a
product, how long it will take to reach its half potential, and how long it will remain in the …

Managers in technology product markets require sales response models that provide
substantive insights into the effects of marketing activities as well as reliable sales forecasts …