Nowadays, strategic marketing management has become an accepted practice in the
strategic field. An increasing number of researchers consider marketing strategies for …

Today, with the growing competition in domestic and international markets, the ability of
agribusiness companies to survive and to grow depends on choosing and implementing a …

This Case Study was conducted on an e-commerce site, Nordhenbasic. This business is
one of the names of business startups engaged in custom specialists and sales of finished …

Marketing strategy is an integrated set of choices about how we can create and capture
value over long periods of time. In other words, a strategy that determines how an …

The first of two major functions of the enterprises is producing goods and services, and the
second is selling them. The relationship between production and consumption shows that …

Successful implementation of marketing strategies is the most important managerial aspect
in the strategic marketing process. Research related to marketing strategies implementation …

Strategic evaluation and supplier selection, or strategic supply, is a main subject of supply
chain management. Strategic evaluation and supplier selection is a multi-criteria decision …

This study presents a multiple criteria decision making problem for selecting best marketing
strategy among three alternatives according to five criteria, which are managerial …

Supplier selection and evaluation have become one of the major decisions for managers in
production and operations management sections for both industry and service …

Marketing is a comprehensive and extensive industry for businesses to sell their services
and products better and more. There are many successful models for marketing because …