Purpose–This paper aims to examine the impact of hotel discount strategies on consumers'
emotional and behavioral responses in the presence of differential levels of involvement in …

Despite surcharges' recent popularity in the tourism and hospitality industry, academics and
practitioners have yet to fully explore relevant promotional strategies. To better understand …

This study attempted to focus attention back on identifying consumers based on certain
demographics. The purpose of this study was to examine the role of gender, age, education …

This paper examines the effects of hotels' discounting practice on potential travellers'
perceptions of a destination and their visitation intentions. The study adopts an experimental …

Customers' evaluation of hotel prices has received increasing attention in hospitality
research. Beyond the specific attributes of the offer, internal norms related to prior …

Promotions not only facilitate the purchase of the primary product; they also have the
potential to promote subsequent purchase behavior. Four experiments examine the effects …

This research evaluated the role of reward membership and commitment on switching costs,
defined as the price at which consumers would switch to a nonpreferred hotel brand. Online …

This research examines how different levels of amenity charge transparency in hotel
services affect consumers' prepurchase and postpurchase evaluations in low-and high …

This research focuses on word-of-mouth behavior as a form of customer influencer behavior,
which represents an important facet of customer engagement. While recent research …

How can the business maximize revenue while providing discounts? This research suggests
that hospitality operators may stimulate add-on purchases with the adoption of surprise …