Empirically testing a disaggregate choice model for segments

DH Gensch - Journal of Marketing Research, 1985 - journals.sagepub.com
All disaggregate multiattribute choice models contain the assumption that the population is
reasonably homogeneous with respect to the aggregate parameters estimated by the model …

Empirical evidence supporting the use of multiple choice models in analyzing a population

DH Gensch - Journal of Marketing Research, 1987 - journals.sagepub.com
Standard practice in the application of disaggregate choice models is to assume all
members of a (sample) population use the same basic decision process, and thus to employ …

The multinomial, multiattribute logit choice model

DH Gensch, WW Recker - Journal of Marketing Research, 1979 - journals.sagepub.com
The authors argue that for the cross-sectional multiattribute approach to choice modeling,
the multinomial logit is theoretically and empirically superior to the more commonly used …

An approach to estimating logit models of a single decision maker's choice behavior.

RG Chapman - Advances in Consumer Research, 1984 - search.ebscohost.com
This paper describes an approach to estimating multinomial logit models of a single
decision maker's choice behavior. This approach is based on a recently developed" …

What's right with conjoint analysis?

PE Green, AM Krieger - Marketing Research, 2002 - search.ebscohost.com
The article presents information on the conjoint analysis model approach in research. The
most recent developments in choice modeling dispense with self-explicated data entirely …

The influence of involvement on disaggregate attribute choice models

DH Gensch, RG Javalgi - Journal of Consumer Research, 1987 - academic.oup.com
The state of the art in applying the various disaggregate choice algorithms is to assume
homogeneity of choice process within the population being analyzed. This article uses the …

Cross-task validity comparisons of stated preference choice models

JJ Louviere, MF Fox, WL Moore - Marketing Letters, 1993 - Springer
This paper uses a statistical test developed by Horowitz and Louviere (1993) to compare the
parameters of several logit models estimated from different preference measures. This test …

[PDF][PDF] Multinomial logit, discrete choice modeling

W Kuhfeld - An introduction to designing choice experiments, and …, 2001 - dina.com.cn
This report shows you how to use the multinomial logit model (Manski and McFadden, 1981;
Louviere and Woodworth, 1983) to investigate consumer's stated choices. The multinomial …

A two-stage disaggregate attribute choice model

DH Gensch - Marketing Science, 1987 - pubsonline.informs.org
A two-stage disaggregate attribute choice model is proposed and empirically implemented.
The first stage of the model is attribute processing to screen the number of alternatives down …

A paired comparison nested logit model of individual preference structures

WL Moore, DR Lehmann - Journal of Marketing Research, 1989 - journals.sagepub.com
Models that rely on the assumption of simple scalability have dominated multiattribute
choice and preference modeling for almost 20 years, despite the fact that simple scalability …