This Case Study was conducted on an e-commerce site, Nordhenbasic. This business is
one of the names of business startups engaged in custom specialists and sales of finished …

Nowadays, strategic marketing management has become an accepted practice in the
strategic field. An increasing number of researchers consider marketing strategies for …

Marketing strategy is an integrated set of choices about how we can create and capture
value over long periods of time. In other words, a strategy that determines how an …

Selection of marketing strategy is a prominent competitive advantage for small and medium
enterprises business development. The selection process is is a multiple criteria decision …

The first of two major functions of the enterprises is producing goods and services, and the
second is selling them. The relationship between production and consumption shows that …

This study aims to build an integrated model to choose the best marketing strategy. The
proposed model uses Analytic Network Process (ANP) and Goal Programming. The …

This chapter attempts to fill in the gap of evaluating the viability of adopting online marketing
for small and medium enterprises (SMEs) in service industries. As SMEs are generally …

Consumers in everyday life, especially in terms of the use of cooking food can not be
separated from edible oils, especially now many edible oil products on the market made in …

An efficient marketing strategy and its practices should start from understanding the
customers' needs and wants, and finding solutions to their problems through delivering …

As digital marketing becomes increasingly important in both communications and sales, the
right strategy can make companies more efficient. One possible method is to use Artificial …