Tourism destination marketing is now widely recognized as an essential component in the
management of destinations. In harmony with the general marketing literature, which …

This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

The destination lies at the very heart of the travel and tourism system, representing as it does
an amalgam of products that collectively provide a tourism experience to consumers …

This article reports on destination marketing best practices from 21 regional destinations
around Australia. The results advocate an integrative approach to destination marketing that …

A main function of destination‐management organisations (DMOs) is that of being
responsible for marketing their destinations. Many destinations involve stakeholders of …

Although pivotal to the travel and tourism system, the destination is widely acknowledged to
be one of the most difficult products to manage and market. Over the coming decade, the …

Destination management and destination marketing are relatively new phenomena in
tourism professional practice and in the tourism literature. They have now, however, become …

This chapter examines destination marketing research and its attendant issues. It briefly
covers the tourism system and phases of travel experience to provide a framework of …

This paper examines the relationship between destination growth and destination marketing
by investigating the relationship between destination marketing organisations and local …

Travellers are now spoilt by choice of available holiday destinations. In today's crowded
tourism market place, destination competitiveness demands an effective marketing …