Abstract The preceding revolution, Industry 4.0, surfaced by way of the influx of digital and
automation technologies. Industry 5.0 followed the suit and the world is on the threshold of …

The fifth industrial revolution, known as Industry 5.0, envisions an industry that is innovative,
resilient, socio-centric, and competitive while minimizing negative environmental and social …

This paper investigates the changing business paradigm, enterprise competitiveness, and
the arrival of Marketing 5.0. To remain competitive, businesses must adapt to digital …

Emerging technologies have transformed different industrial eras. Recent Industry 5.0 has
created various innovative technologies, including big data, artificial intelligence (AI), the …

This book discusses digitalization trends and their concrete applications in business and
societal contexts. It summarizes new findings from research, teaching and management …

In today's environment, the connections between Marketing 5.0, Industry 5.0, and Society 5.0
are gaining increasing attention. Governments and businesses are eager to explore how …

This book captures deploying Industry 4.0 technologies for business excellence and moving
towards Society 5.0. It addresses applications of Industry 4.0 in the areas of marketing …

Purpose Delineate the strategic implications for three new marketing trends based on digital
technology. Design/methodology/approach The author looks at how strategy is being …

Marketing is a part of daily life for people and organizations everywhere, perhaps more so
than any other business discipline. We turn to markets to find, evaluate, select, and buy …

Industry 5.0 is a collection of technology that businesses need to advance their innovation
initiatives and respond quickly to changing markets. It is primarily focused on predictive …