This paper compares methods for parameter estimation of diffusion models when seeking to
extend these to service industry contexts from the traditional product focus. In the marketing …

This chapter surveys diffusion models based on an understanding of the dynamics at the
level of the individual consumer. Using the hazard-rate literature to categorize various …

Studies estimating the Bass model and other macro-level diffusion models with an unknown
ceiling feature three curious empirical regularities:(i) the estimated ceiling is often close to …

Diffusion models have been used traditionally in marketing for capturing the lifecycle
dynamics of a new product, for forecasting the demand for a new product, and as a decision …

This paper reports the pre-launch calibration and validation of an individual level diffusion
model used to focus management actions during a new product launch. Diffusion models …

For successful business planning it is essential for a company to quantify its products' future
sales volumes. In this article we present first results on forecasting the diffusion of products …

This paper presents a generic mathematical model for depicting the diffusion of an
innovative product on a given market. Our approach relies on a probabilistic modeling of …

Assessment of accurate market size and early adoption patterns is essential to strategic
decision making of managers involved in new-product launches. This article proposes …

New product sales forecasting approaches can be as simple as" guesstimating" the first year
sales of a given product, escalating it for future year forecasts by an annual growth rate until …

Accurate sales projections are of vital importance to the profitability and long‐term survival of
high‐tech companies. This is especially true in the growth stage of product innovation …