O2O is a new E-Commerce model, and has become an important strategy for the
development of enterprises, which can improve not only corporate performance, but also …

Network marketing is an important part of marketing strategy, which can not only improve the
performance of enterprises, but also enhance the brand recognition. Enterprises are …

With the vigorous development of the economy and Internet, improving customer satisfaction
has become an important issue faced by online tourism platform providers. How to …

In this study, we analyzed service quality factors of O2O delivery app based on Kano model
and survey, and classified service quality into several dimensions. As a result of the …

With the continuous development of computer and network technology, people's life has
been inseparable from the Internet. Consequently, Internet users rapid grow, online …

Under electronic commerce, how to raise the consumers' degree of satisfaction and gain the
consumers' loyalty have become the key factor relating with whether e-commerce enterprise …

In this paper, it is analyzing the e-commerce marketing strategy with information technology
in the promotion process of SME (small and medium-sized enterprises). Some marketing …

From the analysis of green supply chain management, we have set up performance
evaluation index system and evaluation model of green supply chain about the enterprise …

The research on network marketing performance evaluation, including evaluation indicator
system and methods, lies in the core status in marketing performance management system …

With the popularization of the Internet and the development of the mobile Internet, a new-
type O2O e-commerce model is generated. After defining the definition of O2O e-commerce …