The authors find that consumers prefer a bonus pack to a price discount for virtue foods but
they prefer a price discount to a bonus pack for vice foods. Prior research has shown that, all …

This paper examines how odd-ending pricing influences consumption of hedonic and
utilitarian products. Four studies test the hypothesis that the discount image associated with …

Consumers' attempts to control their unwanted consumption impulses influence many
everyday purchases with broad implications for marketers' pricing policies. Addressing …

Two experiments examine the process by which free gift promotions serve as a source of
information about the underlying value of the product offered as a free gift. The value …

A series of experiments examined the amount that consumers were willing to pay for
products bundled together in a promotion. Describing one of the disparate products in the …

How do consumers evaluate combinations of items representing conflicting goals? In this
research, the authors examine how consumers form value judgments of combinations of …

Because it is harder to justify hedonic purchases than utilitarian purchases, it is proposed
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …

Past research has shown that monetary promotions (eg, discounts) are more likely to be
processed relative to and integrated with the original product price than are free promotions …

Retailers aim to supply consumers exclusively with food products that are flawless, and
therefore impose strict standards that foods have to comply with before deemed qualified for …

Guilt often accompanies and discourages self-indulgent, nonessential consumption. We
show that gift-with-purchase promotions designed with careful attention to the nature of the …