This paper investigates how companies can manage tensions between exploitative and
exploratory innovation by developing an ambidextrous purchasing function. We identify four …

Ambidexterity has been gaining attention among supply chain scholars due to its potential
for overcoming trade‐offs. Associated with these complexities is the choice of an appropriate …

Purpose The purpose of this paper is to introduce and define the concept of purchasing
ambidexterity in terms of two dimensions: balance dimension and combined dimension. The …

Formulating consistent marketing strategies is a difficult task, but successfully implementing
them is even more challenging. This is even more pertinent as marketing strategies quite …

Managers continue to struggle with implementing a firm's approach to its market. Many
potential pitfalls exist, particularly at the functional level. For firms that pursue an …

Purpose–This study aims to consider that a proactive‐and responsive‐market orientated firm
is able to align with the development of radical (exploratory) innovations as well as …

There are two marketing capabilities situated at the product-market interface: customer
management (CM) and new product development (NPD). Both are ambidextrous given they …

Purpose–Firms face high velocity conditions today that render product market strategies
increasingly temporal. Strategic flexibility is critical for enabling rapid adaptation to a …

Purpose This study is based on knowledge-based view to examine the relationships among
buyer–supplier interaction, ambidextrous innovation and business performance. It includes …

Companies must pursue both exploration and exploitation of supplier's knowledge in
increasingly competitive and complex production environments. This has been referred to as …