In the past two decades, pricing research has paid increasing attention to instances where a
product's price is divided into a base price and one or more mandatory surcharges, a …

Evidence of the impact of partitioned pricing is contradictory. Research indicates that
partitioning a price into multiple components can result in more favorable preferences, due …

The widespread use of partitioned pricing by marketers may be the result of perceptions that
it enhances the perceived value of the offer. This research identifies boundary conditions for …

Many firms divide a product's price into two mandatory parts, such as the base price of a mail-
order shirt and the surcharge for shipping and handling, rather than charging a combined …

Partitioned pricing is a widely used pricing strategy, but little is known about the buyer
characteristics that influence its effectiveness. The current research contributes to the pricing …

Firms often use a pricing strategy in which the total price of a product and/or service is
partitioned into two or more mandatory components. Whereas previous research has …

The present research investigates how purchase motives (hedonic vs. utilitarian) influence
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …

Partitioned pricing is a tactic in which a seller presents multiple prices for a single product or
service instead of one, all-inclusive price. This research investigates effects of partitioned …

Partitioned pricing charges a base price and a surcharge instead of an equivalent all‐
inclusive price. In contrast, a bundling strategy offers a bundled price instead of separate …

Existing evidence suggests that preferences are affected by whether a price is presented as
one all-inclusive expense or partitioned into a set of mandatory charges. To explain this …