Mass customization as a state-of-the-art production paradigm aims to produce
individualized, highly variant products and services with nearly mass production costs. A …

A demanding task for many companies today is that of learning to regard customers as
individuals, of proactively developing products and services according to the individual …

A growing heterogeneity of demand, the advent of" long tail markets", exploding product
complexities, and the rise of creative consumers are challenging companies in all industries …

Enterprises in all branches of industry are being forced to react to the growing
individualization of demand, yet, at the same time, increasing competitive pressure dictates …

Mass customization entails the ability to provide customized products and services to
individual customers using technology (information) at optimal production efficiency and cost …

Mass customization refers to a business strategy that conciliates two different business
practices, which are mass production and craft production. It aims to provide customers with …

Business and operations strategists have long sought to formulate strategies that would
serve profitably for a market of one. Two decades after its conception, there is growing …

Mass customization enhances profitability through a synergy of increasing customer-
perceived value and reducing the costs of production and logistics. It inherently makes high …

The idea of integrating users in the design and production process is a promising strategy
for companies being forced to react to the growing individualization of demand. In the mass …

Mass customization aims to deliver products and services that best meet individual
customers' needs with near mass production efficiency (Tseng et al. 1996). In this paradigm …